THE CHALLENGE

a NOVEL COSMETIC surgery E-COMMERCE PLATFORM THAT BRINGS TOGETHER A TEAM OF surgeons WHO perform a range of procedures, from outpatient anti-aging therapies to cosmetic surgery for the face, breasts, and body.

WE WERE TASKED TO DEVELOP A VISUAL BRAND TO EXUDE AGELESS LUXURY FOR THIS FIRST-OF-ITS-KIND COSMETICS PLATFORM.

 

THE SOLUTION

upon our creative discovery phase, we realized just how clutterd the beauty and luxury spaces are. one thing stood out to us, everything is super duper minimal because yeah, that's "high-end."

we stirred the pot a bit to concept the gawdy, yet sophisticated , diamond-cut beauty in the logo. our client was thrilled and surprised at the same time. the concept of using a diamond, which goes through quite the refining process just made sense for the brand. it clicked!